In terms of market share, AdInterax is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, Computer & Electronics and 13 other categories.
AdInterax is leading in People & Society, Business & Industry, Music & Audio, Internet & Telecom and 12 other categories.
Kitara Media is leading in most countries, including Canada, Taiwan, United Kingdom, Indonesia and 11 other countries.
AdInterax is leading in United States, Brazil, Bulgaria, Sri Lanka and 5 other countries.