In terms of market share, AdInterax is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.
AdInterax is leading in News & Media, Music & Audio, Books & Literature, Religion & Spirituality and 26 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 21 other countries.
AdInterax is leading in Indonesia, Brazil, United Kingdom, Taiwan and 5 other countries.