Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adition is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 113 other categories.

2 Adition is leading in Business & Industry, Shopping, Travel, Marketing & Advertising and 67 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, France, Brazil, Spain and 126 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 15 other countries.