Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adition is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Sports, Business & Industry and 148 other categories.

2 Adition is leading in Shopping, Marketing & Advertising, Clothing, Telecommunications and 40 other categories.

Geography

1 BrightRoll is leading in most countries, including France, United States, Brazil, Japan and 145 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 15 other countries.