Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 151 other categories.

2 BrightRoll is leading in Car Buying, Beauty & Fitness, Skin Care, Weapons and 10 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Brazil and 64 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 24 other countries.