Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 149 other categories.

2 ContentClick is leading in Gay, Lesbian, & Bisexual, Nutrition, Business Training, Boxing and 4 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 67 other countries.

2 ContentClick is leading in United Kingdom, Ireland, South Africa, Viet Nam and 11 other countries.