Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 157 other categories.

2 ContentClick is leading in Beauty & Fitness, Gay, Lesbian, & Bisexual, Fitness, Nutrition and 3 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 72 other countries.

2 ContentClick is leading in Ireland, South Africa, Malaysia, Puerto Rico and one other country.