Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conversant Ad Server is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Computers Electronics & Technology, Sports, Finance, Business & Consumer Services and 20 other categories.

2 Conversant Ad Server hasn't got a lead over Adition in any websites category.

Geography

1 Adition is leading in most countries, including Germany, United States, Austria, United Kingdom and 104 other countries.

2 Conversant Ad Server is leading in China, Jamaica, Iran, Bolivia and 5 other countries.