Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 97 other categories.

2 DataXu is leading in Autos & Vehicles, Health, Computer & Electronics, Car Buying and 63 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Brazil and 55 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 30 other countries.