Adition is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adition has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Shopping, News & Media and 90 other categories.
DataXu is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 78 other categories.
DataXu is leading in most countries, including United States, United Kingdom, Spain, Italy and 64 other countries.
Adition is leading in Germany, Austria, Switzerland, Sweden and 28 other countries.