Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 102 other categories.

2 DataXu is leading in Autos & Vehicles, Health, Car Buying, Computer & Electronics and 70 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Spain and 57 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 23 other countries.