Adition is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DataXu has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Music & Audio and 83 other categories.
Adition is leading in Arts & Entertainment, Sports, Shopping, News & Media and 81 other categories.
DataXu is leading in most countries, including United States, United Kingdom, Spain, Italy and 67 other countries.
Adition is leading in Germany, Austria, Switzerland, Sweden and 33 other countries.