Market Share by Top Websites

1 Adition is leading in Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Computers Electronics & Technology, Sports, Finance, Business & Consumer Services and 11 other categories.

2 DataXu is leading in Vehicles, Health, Food & Drink, Science & Education and 4 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Brazil and 93 other countries.

2 DataXu is leading in United States, United Kingdom, Spain, Canada and 10 other countries.