Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adition is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 117 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Food & Drink and 56 other categories.

Geography

1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 40 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 35 other countries.