Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 157 other categories.

2 DoubleClick AdExchange is leading in Animation & Comics, Catering, Theme Parks and Maps.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, United Kingdom and 60 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Australia and 10 other countries.