Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 162 other categories.

2 DoubleClick AdExchange is leading in Dictionaries & Encyclopedias, Maps, Catering and Theme Parks.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 63 other countries.

2 DoubleClick AdExchange is leading in United States, China, Netherlands, Turkey and 7 other countries.