Market Share by Top Websites

1 Adition is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 146 other categories.

2 DoubleClick AdExchange is leading in Math, Animation & Comics and Automotive News.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 61 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Australia and 9 other countries.