Market Share by Top Websites

1 Adition is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 154 other categories.

2 DoubleClick AdExchange is leading in Animation & Comics, Theme Parks, Mobile Developers, Catering and one other category.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 64 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, New Zealand and 7 other countries.