Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adition is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 157 other categories.

2 Adition is leading in Sports, Marketing & Advertising, Music & Audio, Soccer and 29 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, France and 108 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Slovakia and 8 other countries.