Market Share by Top Websites

1 Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adition is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.

Websites Categories

1 Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 10 other categories.

2 Adition is leading in Computers Electronics & Technology, Sports, Arts & Entertainment, News & Media and 6 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, India and 82 other countries.

2 Salesforce Marketing Cloud is leading in United States, United Kingdom, Brazil, Australia and 27 other countries.