Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites and The Entire Web.

2 Adition is leading in Top 100K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 112 other categories.

2 Adition is leading in Arts & Entertainment, People & Society, News & Media, Sports and 61 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 74 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 26 other countries.