Market Share by Top Websites

1 ExactTarget is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adition is leading in Top 10K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 106 other categories.

2 Adition is leading in Arts & Entertainment, People & Society, News & Media, Sports and 73 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 71 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 25 other countries.