Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 168 other categories.

2 GroupM Server is leading in Makes & Models, Nutrition, File Sharing and Antiques & Collectibles.

Geography

1 Adition is leading in most countries, including Austria, Switzerland, Sweden, Slovenia and 86 other countries.

2 GroupM Server is leading in Germany, Poland, Denmark and Ireland.