Adition is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 156 other categories.
GroupM Server is leading in Makes & Models, Nutrition, Antiques & Collectibles, Military & Defense and one other category.
Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 71 other countries.
GroupM Server is leading in Poland, Denmark and New Zealand.