Adition is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 144 other categories.
GroupM Server is leading in Makes & Models, Law, Antiques & Collectibles, Physics and 2 other categories.
Adition is leading in most countries, including Germany, Austria, Switzerland, United States and 57 other countries.
GroupM Server is leading in Poland, Denmark, Australia, Peru and 3 other countries.