Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 130 other categories.

2 Improve Digital is leading in Food & Drink, Religion & Spirituality, Cooking & Recipes, Celebrities & Entertainment News and 29 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, United Kingdom and 46 other countries.

2 Improve Digital is leading in Italy, Netherlands, Norway, Sweden and 33 other countries.