Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 139 other categories.

2 Improve Digital is leading in Food & Drink, Cooking & Recipes, Celebrities & Entertainment News, Social Sciences and 29 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, United Kingdom and 43 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 41 other countries.