Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 143 other categories.

2 Improve Digital is leading in News & Media, Food & Drink, Cooking & Recipes, Celebrities & Entertainment News and 27 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 59 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Slovenia and 45 other countries.