Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adition is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 17 other categories.

2 Adition is leading in Finance, Business & Consumer Services and Jobs & Career.

Geography

1 Improve Digital is leading in most countries, including United States, France, Russia, Taiwan and 88 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Australia and 40 other countries.