Market Share by Top Websites

1 Adition is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 10K Sites.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 137 other categories.

2 Improve Digital is leading in Cooking & Recipes, Celebrities & Entertainment News, Online, Fashion & Modeling and 16 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Slovakia and 52 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 28 other countries.