Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Shopping and 131 other categories.

2 Improve Digital is leading in Food & Drink, Cooking & Recipes, Adult, Airlines & Airports and 22 other categories.


1 Adition is leading in most countries, including Germany, Austria, Switzerland, United Kingdom and 55 other countries.

2 Improve Digital is leading in Italy, Netherlands, Sweden, Spain and 36 other countries.