Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Shopping and 144 other categories.

2 Improve Digital is leading in Games, Online, Video Games, Adult and 14 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 52 other countries.

2 Improve Digital is leading in Netherlands, Italy, Spain, Norway and 44 other countries.