Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 134 other categories.

2 Improve Digital is leading in Food & Drink, Cooking & Recipes, Law & Government, Celebrities & Entertainment News and 25 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, United States and 39 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Spain and 35 other countries.