Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 129 other categories.

2 Improve Digital is leading in Food & Drink, Religion & Spirituality, Cooking & Recipes, Celebrities & Entertainment News and 30 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 40 other countries.

2 Improve Digital is leading in Italy, Norway, Sweden, Netherlands and 40 other countries.