Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 143 other categories.

2 interclick is leading in Restaurants & Delivery, Furniture, Environment, General Merchandise and 2 other categories.


1 Adition is leading in most countries, including Germany, Austria, Switzerland, Slovakia and 65 other countries.

2 interclick is leading in United States and Korea Republic.