Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Shopping and 166 other categories.

2 Kitara Media is leading in Restaurants & Delivery and Graphics & Multimedia Tools.


1 Adition is leading in most countries, including Germany, Austria, Switzerland, United Kingdom and 85 other countries.

2 Kitara Media is leading in Sri Lanka, Iran and Morocco.