Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adition is still behind Mediaplex in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 198 other categories.

2 Adition is leading in Marketing & Advertising, Investing, Online Marketing, Car Rentals and 12 other categories.


1 Mediaplex is leading in most countries, including United States, United Kingdom, France, India and 119 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Slovakia and 5 other countries.