Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 133 other categories.

2 MSN Ads is leading in Technology News, Books & Literature, Law, Gay, Lesbian, & Bisexual and 14 other categories.


1 Adition is leading in most countries, including Germany, Austria, Switzerland, Slovakia and 54 other countries.

2 MSN Ads is leading in United States, India, Canada, Brazil and 9 other countries.