Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 1M Sites and The Entire Web.

2 Adition is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 173 other categories.

2 Adition is leading in Sports, Marketing & Advertising, Soccer, Telecommunications and 32 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, United Kingdom and 155 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 15 other countries.