Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adition is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 102 other categories.

2 Adition is leading in Business & Industry, People & Society, News & Media, Sports and 76 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 144 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Slovakia and 5 other countries.