Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adition is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 199 other categories.

2 Adition is leading in Soccer, Car Rentals, Golf, Email and 10 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 161 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 4 other countries.