1
Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Adition is clearly lagging behind, losing to Nielsen Display Ads in all segments.
1
Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 14 other categories.
2
Adition is leading in Computers Electronics & Technology, Finance, Business & Consumer Services, Jobs & Career and one other category.
1
Adition is leading in most countries, including Germany, Austria, Switzerland, Brazil and 75 other countries.
2
Nielsen Display Ads is leading in France, United States, United Kingdom, Canada and 46 other countries.