Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Despite its recent growth, Adition is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, News & Media and 135 other categories.

2 Adition is leading in Sports, Internet & Telecom, Career & Education, Soccer and 48 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, United Kingdom and 150 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 11 other countries.