Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 122 other categories.

2 PointRoll is leading in Religion & Spirituality, Car Buying, Womens Interests, Transportation & Logistics and 21 other categories.


1 Adition is leading in most countries, including Germany, Austria, Switzerland, Slovakia and 57 other countries.

2 PointRoll is leading in United States, Canada, Australia, Mexico and 11 other countries.