Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 130 other categories.

2 Specific Media is leading in Computer & Electronics, Software, Religion & Spirituality, Food & Drink and 36 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 40 other countries.

2 Specific Media is leading in United States, United Kingdom, Denmark, Spain and 28 other countries.