Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adition is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 198 other categories.

2 Adition is leading in Soccer, Chats & Forums, Car Rentals, Tennis and 11 other categories.


1 TradeDesk is leading in most countries, including United States, France, Australia, United Kingdom and 143 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 15 other countries.