Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adition is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Arts & Entertainment and 205 other categories.

2 Adition is leading in Soccer, Car Rentals, Chats & Forums, Tennis and 8 other categories.


1 TradeDesk is leading in most countries, including United States, Japan, France, Australia and 161 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Slovakia and 8 other countries.