Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adition is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 180 other categories.

2 Adition is leading in Marketing & Advertising, Video Games, Soccer, Investing and 17 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 100 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Slovakia and 12 other countries.