Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adition is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 220 other categories.

2 Adition is leading in Soccer, Tennis, Weather, Directories and 4 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Canada and 202 other countries.

2 Adition is leading in Germany, Austria and Niue.