Market Share by Top Websites

1 FLoC is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdJug is clearly lagging behind, losing to FLoC in all segments.

Websites Categories

1 FLoC has better usage coverage in more websites categories. Including Food & Drink, Lifestyle, Business & Consumer Services, Computers Electronics & Technology and 10 other categories.

2 AdJug hasn't got a lead over FLoC in any websites category.


1 FLoC is leading in most countries, including Japan, United Kingdom, United States, Belgium and 12 other countries.

2 AdJug is leading in Germany.