Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adjust is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 145 other categories.

2 Adjust is leading in Clothing, Online, Gambling, Home & Garden and 24 other categories.


1 Adjust is leading in most countries, including Germany, United States, France, Russia and 77 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 58 other countries.