Market Share by Top Websites

1 Effective Measure is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adjust is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 138 other categories.

2 Adjust is leading in Clothing, Online, Home & Garden, Nursery & Playroom and 19 other categories.


1 Adjust is leading in most countries, including Germany, France, United States, Russia and 77 other countries.

2 Effective Measure is leading in Indonesia, Thailand, South Africa, Malaysia and 56 other countries.