Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adjust is still behind Nielsen NetRatings in all market share segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Food & Drink and 215 other categories.

2 Adjust is leading in Online, Casinos, Airlines & Airports and General Merchandise.

Geography

1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 124 other countries.

2 Adjust is leading in Germany, France, Russia, Czech Republic and 41 other countries.