Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adjust is still behind Nielsen NetRatings in all market share segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, People & Society and 221 other categories.

2 Adjust is leading in Online, General Merchandise, Casinos and Interior Decor.

Geography

1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 142 other countries.

2 Adjust is leading in Germany, France, Japan, Austria and 16 other countries.