Market Share by Top Websites

1 Adjust is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open Web Analytics is clearly lagging behind, losing to Adjust in all segments.

Websites Categories

1 Adjust has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 135 other categories.

2 Open Web Analytics is leading in News & Media, Sports, Soccer, Newspapers and 15 other categories.


1 Adjust is leading in most countries, including Germany, United States, Japan, Czech Republic and 121 other countries.

2 Open Web Analytics is leading in Austria, France, Angola, Lebanon and 8 other countries.