Market Share by Top Websites

1 Adjust is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Adjust in all segments.

Websites Categories

1 Adjust has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Games, Internet & Telecom and 89 other categories.

2 Yahoo Search Marketing Analytics is leading in Business & Industry, Health, Construction & Maintenance, Financial Management and 43 other categories.

Geography

1 Adjust is leading in most countries, including Germany, France, United States, Russia and 116 other countries.

2 Yahoo Search Marketing Analytics is leading in Taiwan and Korea Republic.