Market Share by Top Websites

1 Adjust is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Adjust in all segments.

Websites Categories

1 Adjust has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Games, Clothing and 82 other categories.

2 Yahoo Search Marketing Analytics is leading in Business & Industry, Health, Finance, Telecommunications and 44 other categories.

Geography

1 Adjust is leading in most countries, including Germany, France, United States, Czech Republic and 112 other countries.

2 Yahoo Search Marketing Analytics is leading in Korea Republic, Taiwan, Cyprus and Malta.