2
In terms of market share, adk2 is clearly lagging behind, losing to AdTotal in all segments.
1
adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Adult, News & Media and one other category.
2
AdTotal is leading in E-commerce & Shopping, Games and Science & Education.
1
adk2 is leading in most countries, including United States, Poland, Albania, China and 20 other countries.
2
AdTotal is leading in Vietnam.