2
In terms of market share, adk2 is clearly lagging behind, losing to BrandReach in all segments.
1
adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Lifestyle, News & Media and one other category.
2
BrandReach is leading in Adult and Business & Consumer Services.
1
adk2 is leading in most countries, including United States, Poland, Albania, China and 18 other countries.
2
BrandReach is leading in Germany, United Kingdom, Denmark, Iceland and 4 other countries.