Market Share by Top Websites

1 adk2 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to adk2 in all segments.

Websites Categories

1 adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, Computer & Electronics and 81 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 34 other categories.


1 adk2 is leading in most countries, including Indonesia, India, United Kingdom, Russia and 68 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 2 other countries.