Market Share by Top Websites

1 adk2 is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to adk2 in all segments.

Websites Categories

1 adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, Computer & Electronics and 104 other categories.

2 ContentClick is leading in Tourism, Gay, Lesbian, & Bisexual, Food & Drink, Relationships & Dating and 20 other categories.


1 adk2 is leading in most countries, including Indonesia, United States, India, Brazil and 61 other countries.

2 ContentClick is leading in United Kingdom, Ireland, South Africa, Norway and 4 other countries.