Market Share by Top Websites

1 Conviva is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, adk2 is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, News & Media and 52 other categories.

2 Conviva is leading in Investing, Finance, Autos & Vehicles, Energy and 4 other categories.


1 adk2 is leading in most countries, including Indonesia, United States, India, United Kingdom and 67 other countries.

2 Conviva is leading in Belgium, Bahrain, Equatorial Guinea and Denmark.