Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, adk2 is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including Food & Drink, Lifestyle, Computers Electronics & Technology, Games and 13 other categories.

2 adk2 is leading in Travel & Tourism.

Geography

1 Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 28 other countries.

2 adk2 is leading in Albania, Ecuador, Greece, Malaysia and 6 other countries.