Market Share by Top Websites

2 In terms of market share, adk2 is clearly lagging behind, losing to Ividence in all segments.

Websites Categories

1 Ividence has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Travel & Tourism, Business & Consumer Services and 3 other categories.

2 adk2 is leading in Arts & Entertainment, Computers Electronics & Technology and Adult.


1 adk2 is leading in most countries, including United States, Poland, Albania, China and 18 other countries.

2 Ividence is leading in France, Netherlands, Colombia, Belgium and 2 other countries.