Market Share by Top Websites

1 adk2 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to adk2 in all segments.

Websites Categories

1 adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, Computer & Electronics and 118 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Government and 5 other categories.


1 adk2 is leading in most countries, including Indonesia, United States, India, Brazil and 64 other countries.

2 Kitara Media is leading in Iran, Switzerland, Norway, Lithuania and one other country.