Market Share by Top Websites

1 adk2 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to adk2 in all segments.

Websites Categories

1 adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, Computer & Electronics and 98 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 9 other categories.


1 adk2 is leading in most countries, including United States, Indonesia, India, United Kingdom and 72 other countries.

2 Kitara Media is leading in Panama.