Market Share by Top Websites

1 adk2 is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to adk2 in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Music & Audio and 116 other categories.

2 adk2 is leading in Arts & Entertainment, Movies, Computer & Electronics, Games and 43 other categories.

Geography

1 adk2 is leading in most countries, including Indonesia, India, Brazil, Italy and 53 other countries.

2 Lijit is leading in United States, United Kingdom, Canada, Philippines and 32 other countries.