Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, adk2 is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 15 other categories.

2 adk2 is leading in Arts & Entertainment, Computers Electronics & Technology and Adult.

Geography

1 Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 40 other countries.

2 adk2 is leading in Poland, Albania, China, Ecuador and 7 other countries.