2
In terms of market share, adk2 is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
1
adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Adult, Lifestyle and 2 other categories.
2
Microsoft adCenter Conversion is leading in Business & Consumer Services, Finance, Food & Drink, Health and one other category.
1
adk2 is leading in most countries, including Poland, Albania, China, Ecuador and 15 other countries.
2
Microsoft adCenter Conversion is leading in United States, France, Japan, Puerto Rico and one other country.