Market Share by Top Websites

1 adk2 is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to adk2 in all segments.

Websites Categories

1 adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, Computer & Electronics and 87 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Shopping, Health, Finance and 50 other categories.

Geography

1 adk2 is leading in most countries, including Indonesia, India, Brazil, Italy and 79 other countries.

2 Microsoft adCenter Conversion is leading in United States, Taiwan, Cyprus, Azerbaijan and 2 other countries.