Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, adk2 is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Autos & Vehicles, Internet & Telecom, Music & Audio, Business & Industry and 139 other categories.

2 adk2 is leading in Arts & Entertainment, Movies, People & Society, Computer & Electronics and 34 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 132 other countries.

2 adk2 is leading in Indonesia, Pakistan, Iran, Albania and one other country.