2
In terms of market share, adk2 is clearly lagging behind, losing to Open AdExchange in all segments.
1
adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Adult, Lifestyle and 2 other categories.
2
Open AdExchange is leading in Finance, Home & Garden and Jobs & Career.
1
adk2 is leading in most countries, including United States, Poland, Albania, China and 20 other countries.
2
Open AdExchange is leading in Denmark and Sweden.