2
In terms of market share, adk2 is clearly lagging behind, losing to Total Media in all segments.
1
adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Adult, Lifestyle and one other category.
2
Total Media is leading in Community & Society, Food & Drink, Finance, Pets & Animals and one other category.
1
adk2 is leading in most countries, including United States, Poland, Albania, China and 18 other countries.
2
Total Media is leading in Israel, France and Hungary.