Market Share by Top Websites

2 In terms of market share, adk2 is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Adult, Lifestyle and one other category.

2 Total Media is leading in Community & Society, Food & Drink, Finance, Pets & Animals and one other category.


1 adk2 is leading in most countries, including United States, Poland, Albania, China and 18 other countries.

2 Total Media is leading in Israel, France and Hungary.