In terms of market share, AdKeeper is clearly lagging behind, losing to Allegiance in all segments.
Allegiance has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Finance and 11 other categories.
AdKeeper is leading in News & Media and Technology News.
Allegiance is leading in most countries, including United States, Russia, Turkey, Brazil and 22 other countries.
AdKeeper hasn't got a lead over Allegiance in any country.