In terms of market share, AdKeeper is clearly lagging behind, losing to apptap in all segments.
apptap has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Internet & Telecom, Arts & Entertainment and 11 other categories.
AdKeeper is leading in News & Media and Technology News.
apptap is leading in most countries, including United States, Poland, Romania and United Kingdom.
AdKeeper hasn't got a lead over apptap in any country.