In terms of market share, AdKeeper is clearly lagging behind, losing to NowTalk in all segments.
NowTalk has better usage coverage in more websites categories. Including Sports, Basketball, Baseball, Shopping and 4 other categories.
AdKeeper is leading in News & Media and Technology News.
NowTalk is leading in most countries, including United States.
AdKeeper hasn't got a lead over NowTalk in any country.