Market Share by Top Websites

1 is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Finance, Internet & Telecom, People & Society, News & Media and 38 other categories.

2 is leading in Health, Products & Shopping, Business & Industry, Arts & Entertainment and 23 other categories.


1 Adknowledge is leading in most countries, including United Kingdom, Canada, France, Colombia and 10 other countries.

2 is leading in United States, Japan, Poland, Russia and 3 other countries.