Market Share by Top Websites

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Banner Connect in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Marketing & Advertising and 35 other categories.

2 Banner Connect is leading in People & Society, Arts & Entertainment, News & Media, Games and 24 other categories.


1 Banner Connect is leading in most countries, including India, Canada, France, Netherlands and 10 other countries.

2 Adknowledge is leading in United States, Bulgaria, Indonesia, Georgia and 4 other countries.