Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Internet & Telecom, Computer & Electronics, Online Marketing, Financial Management and 32 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, News & Media, TV & Video and 24 other categories.


1 Conviva is leading in most countries, including United States, Mexico, United Kingdom, Spain and 19 other countries.

2 Adknowledge is leading in Canada, India, Egypt, Ecuador and 3 other countries.