Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Career & Education, Health and 31 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, News & Media, TV & Video and 28 other categories.


1 Conviva is leading in most countries, including United States, Belgium, Canada, United Kingdom and 18 other countries.

2 Adknowledge is leading in Netherlands, Portugal, Viet Nam, Chile and 2 other countries.