Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 91 other categories.

2 Adknowledge is leading in Finance, Financial Management, Law & Government, Insurance and 12 other categories.


1 is leading in most countries, including Sweden, United Kingdom, Russia, Norway and 19 other countries.

2 Adknowledge is leading in United States, Germany, New Zealand, Japan and one other country.