Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 175 other categories.

2 Adknowledge is leading in Mental Health, Models, Gay, Lesbian, & Bisexual and Disabled & Special Needs.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 93 other countries.

2 Adknowledge is leading in Guam.