Market Share by Top Websites

1 LiftDNA is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, Internet & Telecom and 46 other categories.

2 LiftDNA is leading in Humor, Football, Sports, Religion & Spirituality and one other category.


1 LiftDNA is leading in most countries, including Russia, Netherlands, China, Sweden and 8 other countries.

2 Adknowledge is leading in United States, United Kingdom, Canada, Chile and 6 other countries.