Market Share by Top Websites

1 LiftDNA is leading in Top 100K Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, Internet & Telecom and 51 other categories.

2 LiftDNA is leading in Adult, Music & Audio, Football, Humor and 2 other categories.


1 LiftDNA is leading in most countries, including China, France, Poland, South Africa and 14 other countries.

2 Adknowledge is leading in United States, Germany, India, New Zealand and 6 other countries.