Market Share by Top Websites

2 In terms of market share, Adknowledge is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, Internet & Telecom and 51 other categories.

2 LiftDNA is leading in Music & Audio, Adult, Humor, Restaurants & Delivery and 2 other categories.


1 LiftDNA is leading in most countries, including United Kingdom, Canada, China, Denmark and 15 other countries.

2 Adknowledge is leading in United States, Iceland, India, Australia and 6 other countries.