Market Share by Top Websites

1 LiftDNA is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Arts & Entertainment and 49 other categories.

2 LiftDNA is leading in Humor, Magazines & E-Zines, Religion & Spirituality, Sports and one other category.


1 LiftDNA is leading in most countries, including Germany, Japan, Sweden, China and 11 other countries.

2 Adknowledge is leading in United States, Indonesia, Thailand, Tanzania and 4 other countries.