Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 69 other categories.

2 Adknowledge is leading in Finance, Internet & Telecom, News & Media, Computer & Electronics and 21 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, India, Canada and 47 other countries.

2 Adknowledge is leading in Indonesia, Egypt, South Africa, New Zealand and 2 other countries.