Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 75 other categories.

2 Adknowledge is leading in Finance, Internet & Telecom, Online Marketing, Financial Management and 15 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 50 other countries.

2 Adknowledge is leading in Thailand.