Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 69 other categories.

2 Adknowledge is leading in Finance, Marketing & Advertising, Financial Management, Online Marketing and 22 other categories.


1 Moat is leading in most countries, including United States, Japan, Spain, United Kingdom and 40 other countries.

2 Adknowledge is leading in Indonesia, Korea Republic, Mauritius, Peru and one other country.