Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 67 other categories.

2 Adknowledge is leading in Finance, Marketing & Advertising, Online Marketing, Financial Management and 23 other categories.

Geography

1 Moat is leading in most countries, including United States, Japan, United Kingdom, Canada and 41 other countries.

2 Adknowledge is leading in Peru, Jamaica and Iran.